Lotus Website Redesign (Lotus Cars - Role: Co-Designer)

 

I was tasked to create website layouts for Lotus during their 2015 website redesign. This included considering how to structure vehicle information in a manner which was pleasant and easily readable. The majority of the layout process was performed in Sketch, where I also designed the icons seen above. Paying close attention to corporate identity, I used my keen eye for detail to ensure the brand’s integrity was upheld. Photo retouching was required in Adobe Photoshop such as changing a product’s colour or adding shadows and masking to remove background elements. This was a very useful insight into creating content for digital platforms and helped me consider how to create a clear and simple experience for the end user.